Dotted Music Blog

The Challenges All Music Startups Face

Cortney Harding, with over ten years of extensive music industry experience – including four years at Billboard – provides a rather unique, and invaluable set of services for music companies. She’s the one who establishes partnerships between music startups and the music business players.

An expert in content and marketing, Cortney Harding also creates thought leadership pieces that appear in the likes of Techcrunch, Re/code, Hypebot, and Medium’s Cuepoint. Her recent book called “How We Listen Now” is out on Kindle, and is a recommended reading to anyone in music.

In this Music Growth Talks podcast episode, Cortney talks about the future of virtual reality, and the state of the music startup scene – the challenges entrepreneurs face these days, and the mistakes they make, such as overestimating the artist market.

Listen to the conversation to also hear practical communication and monetization tips for artists, and learn how to claim a discount on a consultation call with Cortney.

Some of the topics covered in the conversation:

  • How virtual reality is taking over the music world.
  • When to enter the VR game?
  • A better way to sell tickets for popular shows.
  • The many challenges music startups face.
  • Communication, content, and monetization tips for artists.
  • How to claim a discount on Cortney’s consultation.

Listen to the episode below:

Subscribe to the podcast on Spotify or Apple Podcasts, or by searching “Music Growth Talks” in your favorite podcast app.
Andrew Apanov is the founder of the Dotted Music digital marketing agency, and host of the Music Growth Talks podcast.
Podcast Interviews