Dotted Music Blog

Cherie Hu: How To Market Music Like a Tech Product

Cherie Hu is a music tech columnist for Billboard and Forbes, who also contributes to publications like Music Ally, Cuepoint, Inside Arts and the Harvard Political Review.
A musician passionate about technology, Cherie has written numerous impactful pieces about technology in the music industry. Her work was acknowledged at the Reeperbahn Festival last year, where she got the Music Business Journalist of the Year award.

On this Music Growth Talks episode, Cherie comments on her Forbes article about the rapidly growing label and management company 88Rising, and explains how you can apply the tech adoption life cycle to your music career, something she describes in detail in her Medium post called “The Artist as Technology, Part 1: Breaking The Adoption Cycle“.

Listen to this episode to also hear why you can’t really “break” overnight (neither can’t you fake a meme), and learn about the challenges musicians face in the Asian markets.

Listen to the episode below:

Subscribe to the podcast on Spotify or Apple Podcasts, or by searching “Music Growth Talks” in your favorite podcast app.
Andrew Apanov is the founder of the Dotted Music digital marketing agency, and host of the Music Growth Talks podcast.
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