Jason Hobbs is a true marketing veteran, with over a decade of advertising agency and dotcom experience. The client list of his digital marketing agency The Found Group includes the likes of Beggars Group, The xx, Mumford & Sons, Columbia Records, and Flying Lotus. Today, Jason leads the digital department at Linkin Park’s Machine Shop.
Three years back, Jason also launched found.ee – described as “sophisticated remarketing, simplified” – and on this Music Growth Talks episode we discussed the platform in detail. On the podcast, Jason explained what types of ads artists should be creating before and after a record release.
Listen to the conversation to also learn the new ways you can benefit from media coverage, how an exclusive premiere of a track can go viral, and much more.
Three years back, Jason also launched found.ee – described as “sophisticated remarketing, simplified” – and on this Music Growth Talks episode we discussed the platform in detail. On the podcast, Jason explained what types of ads artists should be creating before and after a record release.
Listen to the conversation to also learn the new ways you can benefit from media coverage, how an exclusive premiere of a track can go viral, and much more.
Some of the topics covered in the conversation:
- The unexpected growth of Found.ee.
- Who is Found.ee for, and how to sign up?
- “A great way to reach an audience that already showed that they want to engage with you.”
- The Marilyn Manson case study.
- How to get more of every media coverage you get using found.ee.
Listen to the episode below:
Subscribe to the podcast on Spotify or Apple Podcasts, or by searching “Music Growth Talks” in your favorite podcast app.
Andrew Apanov is the founder of the Dotted Music digital marketing agency, and host of the Music Growth Talks podcast.
