Oscar Höglund is the CEO of Epidemic Sound, a sync licensing company with a special concept.
In this interview, Oscar talks about what separates Epidemic Sound from other sync licensing companies, how the industry works, and what you can do to improve your chances of getting your songs licensed.
This podcast episode was conducted by the Dotted Music editor Oscar Hjelmstedt at the Music Conference in Malmö, Sweden.
In this interview, Oscar talks about what separates Epidemic Sound from other sync licensing companies, how the industry works, and what you can do to improve your chances of getting your songs licensed.
This podcast episode was conducted by the Dotted Music editor Oscar Hjelmstedt at the Music Conference in Malmö, Sweden.
Some of the topics covered in the conversation:
- Reasons behind creating Epidemic Sound
- How the the sync licensing process works
- Epidemic Sound’s concept and how the company works
- The most important lesson that Oscar learnt from working with television
- How Epidemic Sound curates the music and pays the artists
- How the budget for the song requests is decided
- Oscar’s biggest challenge as a CEO
- What an artist can do to be more attractive for sync licensing companies
- Why the company’s called “Epidemic Sound”
Listen to the episode below:
Subscribe to the podcast on Spotify or Apple Podcasts, or by searching “Music Growth Talks” in your favorite podcast app.
Andrew Apanov is the founder of the Dotted Music digital marketing agency, and host of the Music Growth Talks podcast.
