Dotted Music Blog

Leveraging Technology in Music Marketing

Michael Fiebach is the Founder and CEO of Fame House, an entertainment marketing agency with clients ranging from Eminem, DJ Shadow and Tiesto to Beatport and Ultra Music.

In this conversation, Mike talked to Dotted Music's Cory Wolff on specifics of digital marketing in this day and age, importance of using the right tools, recent campaigns and content windowing.
In this Music Growth Talks podcast interview, Nick talked on the RA’s recent complete overhaul, as well as their new fan-to-fan ticket exchange system that aims to eliminate ticket touting and provide a secure way for music fans to buy unwanted tickets to sold-out events. Nick commented on the overall state of ticketing, and why their fair solution is not as desired by big ticketing corporations.

Some of the topics covered in the conversation:

  • On working with DJ Shadow.
  • What is Digital Marketing, after all?
  • Time and marketing management with the right tools.
  • Shopify and other ecommerce solutions for artists.
  • Importance of keeping an eye on niche social networks.
  • Preorders and windowing music.
  • On running a Bittorent campaign for Pretty Lights.
  • The “Pay it Forward” model
  • On the U2 & Apple album premiere.

Listen to the episode below:

Subscribe to the podcast on Spotify or Apple Podcasts, or by searching “Music Growth Talks” in your favorite podcast app.
Andrew Apanov is the founder of the Dotted Music digital marketing agency, and host of the Music Growth Talks podcast.
Podcast Interviews