Dotted Music Blog

Market Research For Musicians

Alex Mitchell is a co-founder of a service that solves an important problem in the music industry: gathering an objective feedback on one’s music. While there are several companies working on this already, Audiokite (now owned by ReverbNation) has a different approach, and in this Music Growth Talks podcast interview Alex explains it all.

In the episode, he talked on why looking in the past and asking music professionals to understand if your song has a hit potential are two bad approaches, why being open to criticism is important, and listed new features of the platform. Alex clarified how Audiokite works in the first place, as well.

Note that Audiokite is now owned by ReverNation and is called Crowd Review.

Some of the topics covered in the conversation:

  • What is Audiokite?
  • Different approaches to market research and predicting hits.
  • How Amazon Mechanical Turk works.
  • Who the respondents are: location, demographics etc.
  • What genres are supported.
  • Overview of the reports’ sections.
  • The security aspect of Audiokite.

Listen to the episode below:

Subscribe to the podcast on Spotify or Apple Podcasts, or by searching “Music Growth Talks” in your favorite podcast app.
Andrew Apanov is the founder of the Dotted Music digital marketing agency, and host of the Music Growth Talks podcast.
Podcast Interviews