WeSpin has been both created and marketed by the Dotted Music’s team.
With over a year in the works, Andrew Apanov has launched WeSpin – wespin.co – a music marketing and business educational platform for electronic artists. The project provides detailed video instructions and lessons on branding, social networks, growing a fanbase, getting gigs, label deals and press coverage, earning money through licensing and premium digital products, and other crucial topics from experienced music industry specialists.
According to last year’s Ibiza International Summit Report, Electronic Dance Music is the fastest growing music genre in the US. With the increasing popularity of electronic music and wide availability of tools for music production, new electronic artists emerge daily. And while there is no shortage of online trainings, tutorials and schools teaching how to create music or how to DJ, very few resources explain to up-and-coming musicians how to market their music, and how the electronic music business works.
Besides having all the knowledge you will ever need to grow your music career, WeSpin is a community, where members report on their progress, make useful connections and get answers to their music marketing and business questions. Everyone who joins WeSpin is also signed to its digital label, WeSpin Records, and receives access to a members-only promo pool and special discounts from partners.
“The WeSpin program is a whirlwind of incredibly useful information, tips and strategies for how to market yourself as an up and coming electronic artist or a DJ” – Sixth Self, a house producer and one of the very first WeSpin members, says. “When I signed up, I thought I already had a good idea of what to do. But I discovered a lot of new tools and ideas that I wasn’t aware of and a number of points where I was getting it all wrong! There’s a lot to take in, but I now feel more confident about how to pitch my music and where it can take me.”
Everyone interested in becoming a beta tester of WeSpin should fill out a simple one-minute questionnaire at wespin.co/quiz.